[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kocov.cz\/rozdily-mezi-seo-a-ppc\/#Article","mainEntityOfPage":"https:\/\/www.kocov.cz\/rozdily-mezi-seo-a-ppc\/","headline":"Rozd\u00edly mezi SEO a PPC","name":"Rozd\u00edly mezi SEO a PPC","description":"Metody marketingu zvan\u00e9 SEO a PPC jsou dv\u011b odli\u0161n\u00e9 v\u011bci, kter\u00e9 jdou v\u011bt\u0161inou proti sob\u011b. Odborn\u00edci, kte\u0159\u00ed v t\u011bchto oblastech pracuj\u00ed tvrd\u00ed, \u017ee...","datePublished":"2019-04-26","dateModified":"2023-05-02","author":{"@type":"Person","@id":"https:\/\/www.kocov.cz\/author\/#Person","name":"","url":"https:\/\/www.kocov.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/505fff4dce96a6fd9b2c3bab9d6ad2c90e3ce4a797f024fc5ad345c11f66ba90?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/505fff4dce96a6fd9b2c3bab9d6ad2c90e3ce4a797f024fc5ad345c11f66ba90?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kocov.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.kocov.cz\/wp-content\/uploads\/img_a343165_w2158_t1556360526.jpg","url":"https:\/\/www.kocov.cz\/wp-content\/uploads\/img_a343165_w2158_t1556360526.jpg","height":0,"width":0},"url":"https:\/\/www.kocov.cz\/rozdily-mezi-seo-a-ppc\/","wordCount":409,"articleBody":"\tMetody marketingu zvan\u00e9 SEO a PPC jsou dv\u011b odli\u0161n\u00e9 v\u011bci, kter\u00e9 jdou v\u011bt\u0161inou proti sob\u011b. Odborn\u00edci, kte\u0159\u00ed v t\u011bchto oblastech pracuj\u00ed tvrd\u00ed, \u017ee ta jejich je nejlep\u0161\u00ed a do druh\u00e9 nen\u00ed nutn\u00e9 investovat. Pravdou ale je, \u017ee nejlep\u0161\u00ed je tyto dv\u011b techniky zkombinovat a vytvo\u0159it tak komplexn\u00ed marketingov\u00fd syst\u00e9m, kter\u00fd p\u0159ivede v\u011bt\u0161\u00ed mno\u017estv\u00ed plat\u00edc\u00edch z\u00e1kazn\u00edk\u016f. V \u010dem ka\u017ed\u00e1 z nich spo\u010d\u00edv\u00e1?\t\tOptimalizace pro vyhled\u00e1va\u010deSEO (Search Engine Optimization), neboli optimalizace pro vyhled\u00e1va\u010de je prost\u0159edek k p\u0159irozen\u00e9mu zv\u00fd\u0161en\u00ed viditelnosti webu . Hlavn\u00ed \u010dinnost\u00ed je anal\u00fdza pou\u017eit\u00fdch kl\u00ed\u010dov\u00fdch slov. Ty je nutn\u00e9 spr\u00e1vn\u011b za\u010dlenit do textu tak, aby je Googlu \u010di Seznam na\u0161el a dal na co nejvy\u0161\u0161\u00ed pozici na str\u00e1nce vyhled\u00e1va\u010de.\tPlacen\u00e1 reklamaPPC (Pay Per Click), neboli platba za klik je placenou reklamou. Funguje to tak, \u017ee majitel \u010di market\u00e9r nab\u00eddne na platform\u011b Adwords od Googlu nebo Sklik od Seznamu cenu za ur\u010dit\u00e9 kl\u00ed\u010dov\u00e9 slovo. To zaplat\u00ed v p\u0159\u00edpad\u011b, \u017ee na p\u0159ipravenou reklama n\u011bkdo klikne.\tRozd\u00edly a v\u00fdhodyJak jste jist\u011b pochopili, tak nejv\u011bt\u0161\u00edm rozd\u00edlem je to, \u017ee optimalizace je p\u0159irozen\u00fdm v\u00fdb\u011brem, zat\u00edmco PPC je placenou reklamou. Velkou v\u00fdhodou anal\u00fdzy kl\u00ed\u010dov\u00fdch slov je tedy to, \u017ee proklik m\u00e1te zdarma. Stejn\u00fd text nav\u00edc m\u016f\u017eete pou\u017e\u00edt pro v\u00edce vyhled\u00e1va\u010d\u016f.Z\u00e1rove\u0148 se jedn\u00e1 o strategii s dlouhodob\u00fdm \u00fa\u010dinkem. Ide\u00e1ln\u00ed je sv\u011b\u0159it se odborn\u00edk\u016fm, kte\u0159\u00ed postupn\u011b vybuduj\u00ed u\u017eite\u010dn\u00fd obsah, kter\u00fd je ov\u0161em nutn\u00e9 pravideln\u011b m\u011bnit. V\u00fdsledky p\u0159irozen\u00e9ho vyhled\u00e1v\u00e1n\u00ed je nav\u00edc d\u016fv\u011bryhodn\u011bj\u0161\u00ed.\tPlatit, nebo ne?U placen\u00e9 strategie m\u016f\u017eete reklamu jednodu\u0161e zapnout a vypnout, a to kdykoli pot\u0159ebujete. Na rozd\u00edl od optimalizace z\u00edsk\u00e1te vyhodnocen\u00ed t\u00e9m\u011b\u0159 okam\u017eit\u011b. Velkou v\u00fdhodou tak\u00e9 je, \u017ee nemus\u00edte nijak zasahovat do obsahu webov\u00fdch str\u00e1nek jako takov\u00fdch.M\u016f\u017eete se soust\u0159edit pouze na klienty, na kter\u00e9 chcete d\u00edky mo\u017enostem selekce, kter\u00e9 platformy jako Adwords nab\u00edz\u00ed. A p\u0159edev\u0161\u00edm, plat\u00edte pouze za z\u00e1kazn\u00edky, kte\u0159\u00ed na odkaz skute\u010dn\u011b kliknou a p\u0159em\u00edst\u00ed se do va\u0161eho webu.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Rozd\u00edly mezi SEO a PPC","item":"https:\/\/www.kocov.cz\/rozdily-mezi-seo-a-ppc\/#breadcrumbitem"}]}]